Parade Partners

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Partner with Builders on Parade

The Parade Partners Program from the Builders Association of the Blue Ridge Mountains offers a unique opportunity for Associate Members to market their company’s products and services directly to the builders participating in the annual WNC Parade of Homes. This program also helps parade partners reach the thousands of consumers who attend the annual event in person and tour the homes virtually throughout the year.

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Become a partner

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Benefits of Becoming a Parade Partner

Parade Partner program participants receive special benefits, including:

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  • Inclusion in Parade Partner promotions to all builders from January to May.
  • Year-round online listing on the WNC Parade of Home website that includes a discount offer, your company logo, and contact info.
  • Logo inclusion in the Partner Sponsors ad in 2023 Parade Magazine.
  • Two opportunities to present to builders during the WNC Parade of Homes information sessions in May. (Dates TBD)
  • Your company logo will be included on at least three Parade Partner social media pushes.
  • Opportunity for a Spotlight on BABRM’s social media channels about Parade Partner offer or discount.

But wait! There are even more benefits to participating in the Parade Partners Program!

  • Get featured and tagged in the parade home’s Matterport virtual tour, which gets thousands of views.
  • Receive recognition on signage display in the home during the parade.
  • Receive branded inclusion in promotional emails for the 2023 Parade of Homes.
  • Negotiate other parade opportunities with builders.
  • Get 20% off on advertisement purchases in the WNC Parade of Homes.
  • (Optional) Receive designed promotional materials and consultation for your Parade Partner offering.
  • (Optional) Help a builder staff their parade entry over the parade weekend and enjoy direct exposure to new prospects and clients.
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How it Works

Parade Partners offer a published discount or special offer on a product or service to builders that they may use in their Parade of Homes entry or entries.

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  • The discount or special offer, along with the names of the Parade Partners, will be promoted directly to BABRM’s builder membership until May prior to the Parade of Homes in October.
  • The discount or special offer will be published online for consumers and participating Parade of Homes builders until September prior to the Parade of Homes in October.
  • The published listing will include the Parade Partner’s company logo, contact information, and a discount or special offer description.
  • Parade Partners may offer a published discount and a special offer to parade builders.
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Become a Parade Partner Today

Becoming a Parade Partner is an affordable way to leverage the BABRM builder membership to gain visibility for your company, your products, and your services. This year, you can save $100 by making a two-year commitment to the WNC Parade of Homes.

  • One-year investment in the 2023 Parade of Homes: $450
  • Two-year investment in the 2023 and 2024 Parades of Homes: $800

Lock in your Parade Partner status by completing the form below. BABRAM will send an invoice to you. If you have questions or want more information, please contact Bonnie at the BABRM office at 828-299-7001.

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For More Information

If you have additional questions, please visit the Frequently Asked Questions page for more information. For questions about accessibility during in-person tour, please contact BABRM at (828) 299-7001.

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