Get Exposure
Promote Your Business During the Parade
Promote your business during the WNC Parade of Homes through sponsorships, advertising, digital exposure, and premium placement opportunities connected to one of Western North Carolina’s most recognized homebuilding events.
REquest information Download sponsorhip packetWhy Participate?
The WNC Parade of Homes connects businesses with homeowners actively building, remodeling, designing, furnishing, and investing in their homes throughout Western North Carolina.
- See the newest interior design styles
- Experience the distinctive feeling of a new or renovated home
- Visit Asheville and Western North Carolina in all its fall glory
- Explore the region to find the perfect place to call home
Placement & Reach
The Parade reaches homeowners and industry professionals through a combination of in-person tours, digital engagement, social media promotion, virtual tours, and regional marketing campaigns.
387,000+
Pageviews Since 2023 Launch
300-1,000
Daily Visitors Per Home
Year-Round
Virtual Tours Available Online
- Regional magazine distribution throughout Western North Carolina
- Social media, digital advertising, and media promotion campaigns
- Exposure through Parade events and Awards Gala recognition
- Featured placement on the official Parade website
Sponsorship Opportunities
Parade sponsorships provide premium visibility before, during, and after the event through marketing campaigns, website placement, signage, social media recognition, and magazine exposure.
Featured Community Sponsor
Exclusive opportunity for a featured development or community to receive expanded Parade exposure through the magazine, website, and promotional materials.
Includes
- Community logo on select Parade materials
- Two-page promotional section in the magazine
- Featured placement on the Parade website
- Community highlight promotion
- Awards Gala recognition
- Reserved table at the Awards Gala
Patron Sponsor
Strong visibility throughout the Parade season with Awards Gala recognition and website exposure.
Includes
- Logo on Parade website
- Recognition in Parade Magazine
- Sponsorship signage recognition
- Business Guide logo upgrade
- 2 Awards Gala tickets
- Awards Gala acknowledgment
- Availability
8 Available
Become a Sponsor
Friends of the Parade Sponsor
Support the Parade while gaining visibility among homeowners and industry professionals.
Includes
- Logo on Parade website
- Recognition in Parade Magazine
- Sponsorship signage recognition
- Business Guide logo upgrade
- 1 Awards Gala ticket
- Awards Gala acknowledgment
13 Available
Become a Sponsor
Sponsorship Benefits
Visibility Opportunities May Include
Every sponsorship is designed to put your brand in front of the right audience across every Parade touchpoint.
- Parade Magazine placement
- Website visibility
- Social media promotion
- Awards Gala recognition
- Sponsorship signage
- Digital marketing exposure
- Community and homeowner engagement
Advertising Opportunities
Advertising opportunities are available across the official Parade Magazine, Parade website, and related digital promotions designed to reach homeowners throughout Western North Carolina.
Magazine Advertising
Print & digital placement in the official Parade Magazine.
- Full Page Ads
- Half Page Ads
- Quarter Page Ads
- Prime Placement Opportunities
Website Advertising
Reach homeowners year-round through the Parade website.
- Website Banner Advertising
- Digital Exposure
- Online Visibility
Business Guide Logo Upgrade
Upgrade your Business Guide listing with a full-color logo featured in both the Parade Magazine and the BABRM online directory.
LIVE Auction & Premium Opportunities
Limited premium opportunities are available each year through the Parade LIVE Auction and Featured Builder Raffle.
Front Cover Package
Feature your Showcase Home on the cover of the official 2026 WNC Parade of Homes Magazine and receive premium recognition throughout the Parade season. Available to submitted Showcase Homes.
- Front cover magazine placement
- Parade-wide marketing exposure
- Awards Gala recognition
- Reserved table for 8
- Social media promotion
- Business Guide logo upgrade
Back Cover Package
Secure one of the Parade’s highest-visibility advertising placements with the back cover of the official Parade Magazine.
- Back cover full-page ad
- Complimentary ad design
- Awards Gala reserved table
- Digital ad files included
- Business Guide logo upgrade
Featured Builder Raffle
BABRM members can enter for a chance to receive a premier two-page feature within the Parade Magazine, placed within the first 20 pages of the publication and designed to spotlight your company and craftsmanship.
- Two-page feature in the magazine
- Directory logo upgrade
- Editorial spotlight and builder Q&A
- Two Awards Gala tickets
Who Should Participate?
These opportunities are ideal for businesses and professionals connected to the home industry.
- Builders & Remodelers
- Home Service Providers
- Suppliers & Manufacturers
- Designers & Architects
- Realtors & Developers
- Financial Institutions
- Local Businesses Looking to Reach Homeowners
Key Dates
Important deadlines and event dates connected to the 2026 WNC Parade of Homes.
| Participation Type | Deadline |
|---|---|
| LIVE Auction & Featured Builder Raffle | July 13, 2026 |
| Magazine Advertising Final Art Deadline | August 4, 2026 |
| Sponsorship Opportunities | Limited Availability |
| Website Banner Advertising | Based on Availability |
| In-Person Parade Weekends | October 17–18 & October 24–25, 2026 |
| Virtual Tours | Available Year-Round |
Interested in Promoting Your Business?
Connect with the Parade team to learn more about sponsorships, advertising opportunities, and premium placements connected to the 2026 WNC Parade of Homes.