Get Exposure
Promote Your Business During the Parade
Promote your business during the 2027 WNC Parade of Homes through sponsorships, advertising, digital exposure, and premium placement opportunities connected to one of Western North Carolina’s most recognized homebuilding events.
REquest information Get Notified for 2027Why Participate?
Connect with homeowners who are actively building, remodeling, furnishing, and investing in their homes—at the moment they’re making decisions about products, services, and professionals.
- Reach homeowners ready to buy
- Amplify your brand
- Build credibility
- Grow your business
Placement & Reach
The Parade reaches homeowners and industry professionals through a combination of in-person tours, digital engagement, social media promotion, virtual tours, and regional marketing campaigns.
387,000+
Pageviews Since 2023 Launch
300-1,000
Daily Visitors Per Home
Year-Round
Virtual Tours Available Online
- Regional magazine distribution throughout Western North Carolina
- Social media, digital advertising, and media promotion campaigns
- Exposure through Parade events and Awards Gala recognition
- Featured placement on the official Parade website
Sponsorship Opportunities
Parade sponsorships provide premium visibility before, during, and after the event through marketing campaigns, website placement, signage, social media recognition, and magazine exposure. 2027 sponsorships will be announced next year.
Featured Community Sponsor
Exclusive opportunity for a featured development or community to receive expanded Parade exposure through the magazine, website, and promotional materials.
Includes
- Community logo on select Parade materials
- Two-page promotional section in the magazine
- Featured placement on the Parade website
- Community highlight promotion
- Awards Gala recognition
- Reserved table at the Awards Gala
Patron Sponsor
Strong visibility throughout the Parade season with Awards Gala recognition and website exposure.
Includes
- Logo on Parade website
- Recognition in Parade Magazine
- Sponsorship signage recognition
- Business Guide logo upgrade
- 2 Awards Gala tickets
- Awards Gala acknowledgment
Returns in 2027
Get Notified for 2027
Friends of the Parade Sponsor
Support the Parade while gaining visibility among homeowners and industry professionals.
Includes
- Logo on Parade website
- Recognition in Parade Magazine
- Sponsorship signage recognition
- Business Guide logo upgrade
- 1 Awards Gala ticket
- Awards Gala acknowledgment
Returns in 2027
Get Notified for 2027
Sponsorship Benefits
Visibility Opportunities May Include
Every sponsorship is designed to put your brand in front of the right audience across every Parade touchpoint.
- Parade Magazine placement
- Website visibility
- Social media promotion
- Awards Gala recognition
- Sponsorship signage
- Digital marketing exposure
- Community and homeowner engagement
Advertising Opportunities
Advertising opportunities are available across the official Parade Magazine, Parade website, and related digital promotions designed to reach homeowners throughout Western North Carolina.
Magazine Advertising
Thank you to our 2026 advertisers! Magazine advertising returns in 2027.
Print & digital placement in the official Parade Magazine.
- Full page ads
- Half page ads
- Quarter page ads
- Prime placement opportunities
Website Advertising
Website advertising returns in 2027.
Reach homeowners year-round through the Parade website with ongoing digital advertising opportunities.
- Website banner advertising
- Digital exposure
- Online visibility
Business Guide Logo Upgrade
Thank you to everyone who upgraded in 2026! Logo upgrades return in 2027.
Upgrade your business guide listing with a full-color logo featured in both the Parade Magazine and the BABRM online directory.
LIVE Auction & Premium Opportunities
Limited premium opportunities are available each year through the Parade LIVE Auction and Featured Builder Raffle.
The 2027 LIVE Auction date will be announced next year.
Front Cover Package
Feature your Showcase Home on the cover of the official WNC Parade of Homes Magazine and receive premium recognition throughout the Parade season. Available to submitted Showcase Homes.
- Front cover magazine placement
- Parade-wide marketing exposure
- Awards Gala recognition
- Reserved table for 8
- Social media promotion
- Business Guide logo upgrade
Back Cover Package
Secure one of the Parade’s highest-visibility advertising placements with the back cover of the official Parade Magazine.
- Back cover full-page ad
- Complimentary ad design
- Awards Gala reserved table
- Digital ad files included
- Business Guide logo upgrade
Featured Builder Raffle
BABRM members can enter for a chance to receive a premier two-page feature within the Parade Magazine, placed within the first 20 pages of the publication and designed to spotlight your company and craftsmanship.
- Two-page feature in the magazine
- Directory logo upgrade
- Editorial spotlight and builder Q&A
- Two Awards Gala tickets
Who Should Participate?
These opportunities are ideal for businesses and professionals connected to the home industry.
- Builders & remodelers
- Home service providers
- Suppliers & manufacturers
- Designers & architects
- Realtors & developers
- Financial institutions
- Local businesses looking to reach homeowners
Key Dates
2027 dates will be announced next year. Join us for this year’s Parade weekends below.
| Participation Type | Date |
|---|---|
| LIVE Auction & Featured Builder Raffle | Announced in 2027 |
| Magazine Advertising Final Art Deadline | Announced in 2027 |
| Sponsorship Opportunities | Announced in 2027 |
| Website Banner Advertising | Announced in 2027 |
| In-Person Parade Weekends | October 17–18 & October 24–25, 2026 |
| Virtual Tours | Available Year-Round |
Interested in Promoting Your Business?
Connect with the Parade team to learn more about sponsorships, advertising opportunities, and premium placements connected to the WNC Parade of Homes.